Songkick was founded in 2007 as a concert database with the premise that “If you make it much easier to know what bands you like are coming, people go to more shows.” Songkick struck deals to show its concert listings on YouTube, Spotify, SoundCloud and elsewhere. It’s the culmination of a long journey for the London-based startup. Now Songkick wants to do the same for ticket sales. It took Spotify years to build up the leverage abroad necessary to barge into the American market with on-demand streaming. But after just a few months, Songkick is now selling tickets for 25 percent of the shows in London and is pushing hard to secure inventory in other markets. Exclusivity deals between venues and sellers like Ticketmaster keep tickets out of Songkick’s hands. There’s just once catch: it can’t do this in the U.S. It’s a huge move that will let Songkick earn 20X as much as referring users to other ticket sellers, because Songkick gets a 10 percent to 15 percent fee for hosting the transaction. The problem is “It’s easier to buy a taxi to the concert than a ticket.” That’s why seven years and 10 million active users later, concert discovery app Songkick has begun to sell concert tickets directly.
If you double that, it has a profound impact on the lives of artists,” Songkick founder Ian Hogarth tells me. “The average American goes to one concert per year.
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